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Skill India

Certified Course on Digital Marketing in Rajkot

Dare to think beyond your graduation degree!

Rajkot, with over 10 engineering and more than a dozen other colleges offering IT courses has been rapidly growing in terms of fresh IT graduates every year. Even non-IT engineering and non-engineering students and graduates aspire to have a career in IT, ITES, and the software industry. Despite having this impressive number of freshers passing out every year from Rajkot and Saurashtra colleges, less than 20% of fresh graduates are employable, and hardly around 10% are immediately recruited. The others, despite being talented and having good academic scores, either head for a compromising job or end up doing further studies.

Tuition classes and institutes offering digital marketing courses provide theoretical know-how and are ineffective. Companies today are increasingly looking for practical skills. Because this is missing in fresh graduates, they prefer hiring only experienced candidates for mission-critical job profiles such as digital marketing.

On the other hand, demand for digital marketing professionals has increased recently, especially after the Covid pandemic.

A specialized certified course in digital marketing with a practical approach will give you an edge.
$ industry average estimates only do not represent our own data or make any commitments or promises

Digital Marketing Course at NLC, Rajkot

NLC is a division of NCrypted Technologies Pvt. Ltd., which is one of the oldest and most renowned IT/software companies based out of Rajkot (Saurashtra), Gujarat - India. The company has offices across 6 locations including in India, the USA, the UK, Finland, and Germany, and employs a team of over 200 through its network.

The best-in-class digital marketing training is provided by experienced Digital Marketing Executives at NCrypted. The program is specially designed for beginners seeking a promising IT career as a Digital Marketing professional. The objective is to provide you, as a digital marketing enthusiast, a solid foundation on the subject along with hands-on practical guidance on the nuances of Digital Marketing.

Visit Digital Marketing Training to learn more about what is digital marketing, its objectives, and its benefits.

Who can apply?

Any diploma/graduate or final year/semester student may apply.

Course duration & structure

The dedicated training program is designed for 4 months. The course will guide you through the basics of SEO with an experiential and practical approach, filled with examples, and exercises with both theory and practical sessions.

What will you get with the course and training?

  • Internationally recognized Course Completion Certificate
  • Job opportunities at NCrypted Partner Network across India, the EU and the USA
  • A promising career in Digital Marketing

Overview of Digital Marketing Curriculum

Our digital marketing curriculum is carefully crafted to cover a wide range of topics and disciplines, providing students with a holistic understanding of the digital marketing landscape. Here's an overview of what our curriculum entails:

  • Fundamentals of Digital Marketing
  • Its Evolution & History
  • Role It Plays in Today's World
  • Job Profiles & Career Opportunities
  • What is SEO
  • Learn how to optimize websites to improve their visibility and ranking on search engine results pages (SERPs)
  • Learn about channels driving organic traffic and enhancing online presence
  • Search Engine Algorithms & Ranking Factors
  • What is Social Media Marketing
  • Explore the power of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok
  • Discover how to leverage them effectively to engage audiences and build brand awareness
  • Fundamentals of Influencer Marketing
  • What is Content Marketing
  • Fundamentals of Email Marketing
  • Master the art of crafting compelling email campaigns that drive conversions and foster customer relationships
  • Segmentation, personalization, and automation strategies
  • Advanced Email Automation
  • Understand the importance of content in digital marketing
  • Learn how to create high-quality, relevant content that resonates with your target audience and drives engagement
  • Explore the world of paid advertising, including Google Ads, Facebook Ads, and other PPC platforms
  • Discover how to create and optimize campaigns for maximum ROI
  • What is data analytics?
  • How to interpret key metrics and KPIs
  • Insights to measure the performance of digital marketing campaigns
  • How to make data-driven decisions
  • Discover techniques for optimizing conversion rates across various digital channels
  • Website optimization
  • A/B testing
  • User experience (UX) design principles
  • What is Affiliate Marketing?
  • Affiliate Marketing Channels
  • Pay-per-action/acquisition Model
  • What is a Funnel?
  • Funnel Creation & Automation
  • Overview of the Corporate and the Company
  • Communication Skills
  • Personality Development & Grooming
  • Corporate Etiquette
  • Group Discussion/Debate
  • Resume Preparation
  • Mock interview with Feedback
  • Session by experts having experience in the International Industry

Life @NCrypted

NCrypted Quick Facts

  • space7000+ sq. ft. office space
  • space125+ employees
  • space500+ clients across 100+ countries
  • spaceOver 20 products & platforms
  • spaceISO 9001:2015 Certified Company
  • spaceMicrosoft Partner Programs
  • spaceMulti Award Winner in TQM

NLC Events

Benefits @ NLC

  • spaceInternational Curriculum
  • spacePractical Training by an experienced NCrypted team
  • spaceExpert sessions with NCrypted management
  • spaceLive Industrial Project with deployment on NCrypted cloud
  • spaceWeb hosting with your sub-domain FREE for a year
  • spaceCorporate Etiquettes
  • spacePersonality Development Training
  • spaceCommunication Skills
  • spaceMock Interviews with feedback
  • spaceCareer Opportunity at NCrypted & Global Partner Network
  • spaceCultural Activities

Student Testimonials


International Certification

  1. Course Completion Certificate from NCrypted,
    in affiliation with the National Skill Development Corporation (NSDC) of India,
    Linux Professional Institute (LPI) of the USA,
    and Indisoft of Germany
  2. Internationally Recognized Certificate Course
  3. Valid for Job Placements

Skill IndiaIndisoftLPI Training Partner

NLC Certificate

Attend a free demo class

  • Embark on a promising IT career
  • Make yourself aware of the trending international jobs
  • Career counseling to help you choose the right course
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